MAC Cosmetics has appointed Emily Bromfield as Senior Vice President, Global Marketing, effective, August 26, 2024. In this role, Bromfield will oversee the brand’s global marketing strategies across all categories and channels.
 
Bromfield will report directly to SVP, Global General Manager MAC Cosmetics, Aïda Moudachirou-Rébois. 
 
In her new role, Bromfield will bring her disruptor mindset and consumer-first approach to the brand, helping to expand MAC’s global presence and appeal across established and emerging markets. She will serve as a key global partner to all MAC Regions and Affiliates.
 
Bromfield will lead efforts in compelling storytelling, product innovation, and immersive experiences, aiming to enhance the brand’s positioning and further elevate consumer engagement.
 
Aïda Moudachirou-Rébois, commented, 
 
“We are thrilled to welcome Emily Bromfield to the MAC family as our Senior Vice President, Global Marketing. Emily’s proven track record of building brands and driving breakthrough consumer-led marketing strategies will be invaluable to our team. With her extensive experience and innovative mindset, we are confident that together, we will achieve remarkable milestones for MAC.”
 
Bromfield brings unparalleled expertise to MAC. Throughout her tenure as Chief Marketing Officer and Managing Director at Dr. Barbara Sturm, Bromfield was instrumental in driving rapid growth, culminating in the brand’s acquisition in January 2024. 
 
Before that, Bromfield was integral to the founding team at Charlotte Tilbury, where she shaped the brand’s go-to market strategy, brand positioning, and social media presence. 
 
Her strategic acumen and innovative approach have garnered industry recognition. Some of her accolades include being named a 2023 Top Marketer by Glossy.

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